/about
CREATIVE DIRECTOR - FOUNDER
My name is Mohammad Sadat, but most people know me as "Mizghund." The name started as my gamertag during the Halo days on Xbox Live and became legendary within certain gaming communities. Over time, I turned it into my personal brand, representing my creative identity. I am a Creative Director and Founder based in Raleigh, NC.
Creative expression has always been a form of therapy for me, but it started with a camera. Visuals, stills, and the quiet discipline of noticing things most people walk past. That foundation shaped everything I build now, whether through photography, brand work, or the products I put into the world.
Today, my work lives at the intersection of creativity and community. Through Mizghund Productions, I serve small businesses with content creation, branding, and digital strategy. Alongside that, I am building a suite of apps designed specifically for Muslim communities, because that space deserves tools built with intention.
It started with food. HALALLABOUTIT began as a vlog, rating and reviewing halal restaurants and Muslim-owned businesses. The audience grew, the need became clear, and it became an app. An anonymous review and discovery platform where Muslims can find and rate halal experiences without the noise. From there came Seraiy, a community forum built for Muslims to connect, share, and find each other. Both are part of a longer vision: a digital ecosystem that actually serves the people it is meant for.
With an eye for detail and a bias toward building, I aim to capture the world as it is while imagining what it could be. Creativity, in my view, transcends language. It highlights the world in ways that are felt rather than spoken.
Take a look at my work, and maybe you'll find something that speaks to you.
Currently in RDU
Get In Touch
mohammad@mizghund.com